The world of media has changed. Newspapers in major metropolitan areas have scaled back their business coverage. Papers in biotech centers around the United States that once maintained dedicated beat reporter to cover the industry no longer do so. The ones that still provide coverage often rely on general business reporters who lack an understanding of the drug development process, the regulatory landscape, or the intricacies of financing a life sciences company on the path from startup to commercial success.
What coverage life sciences companies are able to attract today often comes in the form of short stories from wire services where the significance of the news is defined by the swing in a stock price that accompanies an event. Privately held companies often don’t come up on the radar. The disintermediation of media has taken away critical translators for the industry and left it poorly understood.
The good news is that the rise of the Internet, the advent of social media, and the proliferation of mobile devices provides new means for life sciences companies to take control of their communications in a way that was unimaginable not long ago. They now have unprecedented opportunities to communicate directly to the constituencies they care about most.
Levine Media Group helps life sciences tell their stories. We work with seasoned writers, editors, graphic designers, and other professionals who understand the industry, can make complexity accessible, and present information in captivating ways. Whether it’s the printed word, a digital publication, audio, video, or a live forum, we create content that’s clear, compelling, and persuasive.
To find out what we can do for you,click here and ask.
